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Paul La Monica of CNN recently published an article titled, “Why Disney should cut the cord and spin off ESPN” detailing exactly what its title states. This CNN edition provides its audience with background information on the relationship between ESPN and Disney and why ESPN is a degrading factor towards Disney’ success.
La Manica begins his article with a witty and clever statement under the title stating, “Not even a superhero or princess might be able to save ESPN.” After this, the author acclaims “props” to Disney’s movie-making industry by complementing two newly released films, but then quickly changes directions and says executives should still be worried about the future. As the article progresses, it’s obvious that the author knows what he’s talking about. La Monica states facts, statistics, and a general background of relationship between Disney and ESPN. However, the author does not provide quotations of any kind to attribute his work or where the research came from. Either way, the author is widely recognized with the subject matter and can be supported with his claims in his work. While this article is newsworthy and informative to an extent, the author does incorporate a sense of sarcasm and opposition towards ESPN. Hence, his title. Although not completely against ESPN, La Monica does side with the fact that Disney should release and cut all ties with ESPN. He justifies this claim by providing research and stats from other sports news networks and other non sport networks and their ratings. Specifically CBS, FS1, FOX and Comcast, and what they’re doing to stay in the competition in sports and news broadcasting.
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October 2017
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