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While this article is a few months old, its layout and setup are magnificent in its representation. Stephen Battaglio, a Contact Reporter for the Los Angeles Times exemplifies in depth reporting and factual research in creating his article, “ESPN’s effort to reinvent SportsCenter take a page from late-night comedy.” This piece illustrates how one branch of the large media conglomerates, ESPN which is owned by Disney, plans to reshape the traditional SportsCenter televised program on ESPN to keep its rating afloat and in the competition for sports news.
Battaglio had to have visited the ESPN campus in either Bristol, CT or Los Angeles CA due to his direct quotes from ESPN executives and anchors. The author must also be familiarized with ESPN in general, due to his detailed descriptions of the company and its history of sports broadcasting. Battaglio also mentions a new segment on ESPN, the “SVP Show”, which is a sports broadcasting program ESPN airs at 1 a.m. every evening. Battaglio calls it a new way to shape and reshape how people think about sports reporting. The SVP show offers a different feel to sports reporting and sports news, while Scott Van Pelt invites humor as well as a comedic touch to his show. This article is set up in the traditional form of an anecdotal lead, inquiring some statistical factoid or positive about ESPN, and then diving deep into the subject of the story. The author ends his article with a quote form SVP himself, that foreshadows how the show will do and how SVP himself thinks ESPN will continue as a branded company.
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October 2017
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